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Eli Lilly Takes Up Blogging
Pharma, biotech and medical device companies aren’t terribly cowboy when it comes to corporate communications. I’d describe the general mindset as not so much "why wouldn’t I share this information?"...
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Getting to Know Lauren Arnold, vice president, Schwartz Communications
Name: Lauren Arnold Title: Vice President Company: Schwartz CommunicationsMy first Schwartz healthcare client was: Cyberonics in 1997. We started working with them 4 days...
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The Power of Sharing in Healthcare
A core component of effective communication strategies for healthcare companies almost always involves identifying and promoting patient success stories. Drug, device, diagnostic or treatment, there is...
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Schwartz Ranks in Top Ten for Independent PR Firms!
Spring has sprung and with it, so has O’Dwyer’s annual ranking of independent public relations firms across the industry. Once again, Schwartz Communications was named among the top 10 independent PR...
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Tricks of the Social Media Trade for Healthcare Marketers
Working with medical device, medical tech and pharma companies, social media is top of mind. Healthcare marketers grapple with timing, resources, and understanding the appropriate/effective mix of...
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Cerulean Pharma and Six Other Boston Area Firms Named to FierceBiotech’s...
Today FierceBiotech came out with its annual Fierce 15 list of innovative life sciences companies. We’re pleased to congratulate Schwartz client Cerulean Pharma, a leader in designing and developing...
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8 Tips for Producing Compelling Patient Videos
In today’s digital world, video has become a powerful way to share and consume information. According to a Forrester report, “Optimizing video content is by far the easiest way to get a first-page...
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Now is the Time for Pharma to Get on Board the Social Media Bandwagon
In today’s digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters...
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Big Data Takes Big Steps into Healthcare – Part I
There is a coming explosion in healthcare big data. Why? The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth...
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2015 FDA Social Media Guidelines to Bring More Clarity?
Recently, the FDA released a list of approximately 100 items of draft guidance it plans to issue or update in 2015. On the list are a few guidelines pertaining to social media, which pleases many of us...
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